Successful completion of the Research Master in Sociology and Communication at the University of Bern opens up a wide range of opportunities for graduates. This master's program offers an excellent start to an academic career as well as a research position in public administration or the private sector.
Academic Research and Doctoral Studies
Graduates of the research master are ideally prepared for a PhD and an academic career in sociology, communication, or related social sciences. Through intensive training in theory development, advanced research methods, and independent empirical work, students acquire the skills necessary to design and conduct original research projects. The program’s strong emphasis on a substantial master’s thesis and research-oriented coursework provides a solid foundation for contributing to scholarly debates and pursuing positions at universities or research institutes.
Policy Analysis and Public Sector Advisory
This master equips graduates to work in government institutions, international organizations, and think tanks. With expertise in analyzing social inequalities, political communication, and societal trends, graduates can support evidence-based policymaking. Their ability to interpret complex data and translate findings into actionable recommendations makes them valuable contributors to public policy development, evaluation, and planning.
Data and Research Specialist in the Private Sector
Graduates are well suited for roles in market research, data analytics, and consulting. The program’s focus on applied and computational social science methods enables students to work with large datasets, conduct advanced analyses, and generate insights into consumer behavior, media use, and social dynamics. Employers in consulting firms, tech companies, and research agencies value these analytical and methodological competencies.
Political Communication and Media Analysis
This master prepares graduates for careers at the intersection of communication science, politics, and media. With a strong focus on political communication, students develop a deep understanding of how information is produced, framed, and disseminated in contemporary media systems. Graduates are equipped to analyze public discourse, evaluate communication strategies, and assess the role of media in democratic processes. These skills open career opportunities in political consulting, public affairs, journalism, advocacy, and strategic communication roles within governmental bodies, international organizations, and media institutions.
NGO and International Development Work
Graduates interested in social impact can work in non-governmental organizations and international development agencies. Their expertise in social research, inequality, and cultural dynamics allows them to design, implement, and evaluate programs addressing societal challenges. They are particularly well prepared for roles that require rigorous assessment of interventions and evidence-based approaches to social change.