4 Topic modules (45 - 49.5 ECTS credits)
Each topic module consists of 2 - 3 assessments that are related in terms of content. A topic module is passed, when all its assessments have been successfully completed.
In the Master in Business Administration with special qualification in Marketing, the following topic modules must be completed (45 - 49.5 ECTS credits) :
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Topic module Marketing (13.5 ECTS credits)
- Product and Price Management (4.5 ECTS credits)
- Communication and Sales Management (4.5 ECTS credits)
- International Marketing (4.5 ECTS credits)
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Topic module Consumer Behavior (10.5 ECTS credits)
- Basic Principles of Consumer Behavior (6 ECTS credits)
- Behavior Change (4.5 ECTS credits)
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Topic module The Marketing Research Toolbox (12 ECTS credits)
- Marketing Research I - The Basics (6 ECTS credits)
- Marketing Research II - Advanced (6 ECTS credits)
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Fourth freely selectable topic module (9 - 13.5 ECTS credits)
- An overview of the topic modules on offer can be found in Appendix 1 of the study plan of M Sc Business Administration 2024.
Electives (8.5 - 13 ECTS credits)
In the Master's degree program in Business Administration with special qualification in Marketing, the electives amount to a total of 8.5 - 13 ECTS credits. The electives can be freely selected from the entire lecture program of the Master’s in Business Administration (except seminars).
It is possible to obtain up to 9 ECTS credits from non-BA courses, i.e. Master’s courses taken outside the department or faculty. More information on this can be found in Appendix 3 of the study plan M Sc Business Administration 2024.
2 Seminars (6 ECTS credits each)
In the Master's degree program in Business Administration with special qualification in Marketing, two business administration seminars, 6 ECTS credits each, must be successfully completed. At least one of these seminars must be completed in the specialization Marketing, i.e. in the Marketing Section (IMU-M) or in the Consumer Behavior Section (IMU-CB). There is no obligation, but also no entitlement, to complete the second seminar in the chosen specialization.
It is recommended that students complete the Marketing seminar before writing the Master’s thesis and to select the seminar with an eye to the desired topic for their Master’s thesis . Many institutes require the seminar to have been successfully completed before students apply for the thesis. Please note the registration deadlines in the CTS (KSL) and on the websites of the institutes.
Master’s thesis (20 ECTS credits)
In order to complete the Master’s program, it is compulsory for every student to write a Master’s thesis (20 ECTS credits). Students can take up to a maximum of six months to complete their Master's thesis. Before registering for the Master’s thesis, all requirements must be successfully completed and at least 45 ECTS credits must have been obtained. A maximum of three students can work on a thesis project together. In the specialization Marketing, the Master’s thesis must be written in the Marketing Section (IMU-M) or in the Consumer Behavior Section (IMU-CB).
Students are expected to consult the institutes in question (or their websites) well in advance regarding requirements, regulations and the process of writing.
